Scent: Your link to Memory, Mood and Emotion

Our sense of smell is magic.

It’s so impactful and meaningful because it is linked directly to the part of our brain that processes emotions and stores memories.

The smell of the perfume your mother used to wear, spices simmering in the kitchen, salty sea water on our skin, plunges us back into a childhood memory with incredible clarity. This is because we are 100 times more likely to remember something we smell over something we see, hear or touch.

We have thousands of scents embedded in our memory and in, fact, able to remember 10,000 distinct scents.

It isn’t just a perfectly designed tool for memory or nostalgia, but our every day mood and emotions. 75% of all emotions generated every day come from scents we smell. Our mood can be instantly lifted by fragrances - scientists have discovered that our mood can improve by over 40% by simply smelling something pleasant.

 The last thing we will leave you with is this incredible fact, scientists have proven that emotions actually have a scent. Each person has a unique, signature scent - an olfactory fingerprint, if you will. This signature scent can actually change when we experience emotions - particularly strong emotion.

Our sense of smell is magic.