Scent taps into our memory and emotions
The Helena Impression offers an opportunity to create a moment for a consumer that surpasses all other senses, impresses a specific feeling and memory that can’t be replicated anywhere else. It’s the marriage of an ancient art with modern branding innovation through technology. Your brand will have the freedom of expression with scent that can be tailored to a target demographic, aesthetic, and physical space. Studies have proven scent’s power in communicating directly to the customer. The beauty of perfumery has proven to have endless power through memory and emotion. The Helena Impression will guide you in the creation of the perfect fragrance for your brand.
“Scent triggers an emotional response and the customer builds an emotional connection with the brand” (Klara, 2012).